September 17, 2008

Sage Athletics Get A New Look

Troy, NY - The Sage Colleges Athletic Department recently released its new department logo, on display in the Jeanne H. Neff. Athletic Center. The new logo is a modern, fierce, and recognizable logo that can be tailored to individual sports.

In an effort to create a consistent brand within Athletics, Sage worked with Sage College of Albany graduate Crystal Powell to create a logo that represented Sage Athletics as a whole. Powell has since graduated from SCA with her Associates Degree in Graphic Design and now works as a freelance designer in the Capital Region.

“We are extremely happy with the new logo and it represents a huge step forward for Sage Athletics,” said The Sage Colleges Athletic Director Dani Drews. “With the recent changes in our department; the new facility and the addition of men’s athletics, we believe Crystal has created a logo that represents our department perfectly. In addition, its a logo the community can easily recognize and tie to Sage Athletics.”

The new logo is a piece of a branding project that has been in the works over the past several months. Sage Athletics also recently launched a brand new website, www.sagegators.com, through PrestoSports Inc., that includes the new logo and information on the recent addition of men’s athletics.

The Gator was adopted as the official mascot for the College in the mid 1980’s. The old logo for athletics had been in use since 1998.

The new logo will be used on all printed materials, apparel and merchandise for The Sage Colleges Athletics.